Digital era makes activism easy

With the hectic schedule that comes with being a college student, it may seem nearly impossible to stay informed with current social and political affairs.

In between the looming deadlines, club meetings, a full-time job and making time for friends, it may seem trivial to stay up to date on what is happening in the country and around the globe.

The fact of the matter is, college is the time in one’s life where it is essential to stay informed. Whether a freshman or a senior, the real-world is right around the corner and the reality is, social and political injustices happen daily.

As the younger generation, it is seemingly our job to shape the future of the country and ultimately the world. While these issues are not necessarily controllable, there are steps that can be taken towards inciting change.

Luckily for us as college students, there is already a built-in communal space that exists on campuses, making it extremely easy to organize and take action towards a certain topic of interest. Not to mention that this is the last time in most’s life that such an environment for collaboration and connection takes place, so it is important to take advantage of it.

While not everyone is going to organize a protest or coin a hashtag, there are ways to get involved that take little effort, especially with the rise of the digital age and online activism. Getting involved is now as simple as a Google search or joining a Facebook group.

In fact, research shows that college students and adults alike prefer using social media as a platform to discuss social, political and environmental issues and also believe that online activism is efficient.

The 2014 Cone Communications Digital Activism study found that 75 percent of millennials utilize social media to talk about what they care about compared to 52 percent of adults.

Additionally, 62 percent of respondents were “more inclined to support social and environment issues in a variety of ways, including volunteering, donating and sharing information, first after liking or following an organization,” and 58 percent felt that tweeting or posting information about an issue is an effective form of activism. 

Dr. Corinne Dalelio, assistant professor of Communication, Media and Culture at Coastal Carolina University explained some of the various ways one can get involved online.

“The internet makes everything easier, including being an activist,” said Dalelio. “You can sign an online petition and sometimes those organizations will have a local chapter in your area that you can meet up with. Meetup.com is also a great resource. A lot of activist groups get on there and organize rallies and protests. And of course, the usual Facebook and Twitter—all of those are used in different ways for activist purposes.”

Hashtag activism is another way to be a part of a movement that is easy, fast and risk-free. This type of activism uses hashtags on Twitter, Instagram and Facebook to bring together likeminded people about a specific political or social message.

Recently, hashtag activism has been used in the Black Lives Matter Movement, the Women’s March and the delete Uber scandal—just to name a few.

The Women’s March grew out of a single Facebook post from a woman in Hawaii and now has 1,297,995 Instagram posts under #WomensMarch. Additionally, within 24 hours of #DeleteUber being created, 200,000 members had deleted their accounts. From the response that these movements generated, it is easy to conclude that social media and hashtag activism are successful tools for inciting change if used correctly.

While staying informed and getting involved are both important, Dalelio emphasized that it is essential to be diligent about uncovering the truth about any issue of interest.

“Using the tools on the internet to seek out information and to seek out truth is important, not just to seek out points of view that support what you already believe but to look for facts, for people who do fact checking, primary sources and for people who were there,” said Dalelio. “Because we, in addition to being in an increasing activist kind of era, we’re also in the decreasing truth kind of era. If it is something that you are really passionate about you should look for the truth with every resource that is available to you.”